Head of Unit - Marketing

Deadline: 29/2/2024

Job Description:

Main Responsibilities and Duties:

  • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
  • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
  • Evaluate the impact of marketing programs in achieving their stated objectives,
  • Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
  • Work with the other marketing teams, other internal and external agencies and vendors
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly

Experience :

  • At least 4 years of experience in Marketing

Skills and Competencies

  • Strong communication skills
  • Proficiency in both English and Arabic languages
  • Autonomous, well organized, and results-oriented
  • Highly motivated, enthusiastic, and adaptable with a desire to work in a highly entrepreneurial environment
  • Detail-oriented with the ability to prioritize and manage change
  • Ability to work independently and manage team
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