Head of Unit - Marketing

Job Description:

Main Responsibilities and Duties:

• Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
• Evaluate the impact of marketing programs in achieving their stated objectives,
• Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
• Work with the other marketing teams, other internal and external agencies and vendors
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Experience :

• At least 4 years of experience in Marketing

Skills and Competencies

• Strong communication skills
• Proficiency in both English and Arabic languages
• Autonomous, well organized, and results-oriented
• Highly motivated, enthusiastic, and adaptable with a desire to work in a highly entrepreneurial environment
• Detail-oriented with the ability to prioritize and manage change
• Ability to work independently and manage team